The 55/Redefined group of companies is a social and economic enabler. We champion age diversity with a dynamic and disruptive voice for change across D2C, B2C and B2B markets and tackle different and damaging aspects of ageism.

Through all our work, we exclusively focus on supporting businesses and consumers to fundamentally change their approach to the 50+ life phase, which results in benefits for individuals and society in general.

55/Redefined group encompasses three businesses focused on the 50+ demographic – Work/Redefined – the B2B Enterprise Solutions business, Life/Redefined – the D2C Consumer Platform and Jobs/Redefined – a Job Board Marketplace for Hirers and Candidates.

– Work/Redefined enables businesses to Attract, Grow & Engage over-50s workers and consumers. Providing a range of digital solutions, data and strategy, including Age Inclusive Accreditation and Age Diversity Diagnostics to enable organizations to become the employer of choice for the over-50s.

– Me/Redefined is the world’s first fully programmatic, immersive, career & life coaching platform, supporting the specific needs of midlife workforces, whilst enabling all ages in work to understand longevity, age inclusion and better navigate working in multi-generational teams.

– Jobs/Redefined is a job board, specifically for candidates who are 50+, where the best age inclusive employers and appropriate vacancies are showcased. Career support and advice is also available.

Life/Redefined is a free to join lifestyle membership platform for today’s young-minded, fun loving generation who just happen to be over 50, full of inspiring stories and expert opinions on topics from career advice to travel, fitness and financial planning.